Business Social Media Accounts

You’ve probably seen it before: A high-profile company sends out a string of bizarre or inappropriate tweets.

It happened to McDonald’s, when its Twitter account was hacked and a message mocking President Trump was posted. Duke, BBC North America, Forbes and Amnesty International were all part of a larger hack into several Twitter accounts.

The threat of embarrassment and backlash is enough to make a social media manager or business owner nervous about what can go wrong at any moment. What can you do?

The upside is that securing your accounts can be done without too much difficulty. Sticking to many of the same protocols that you’d use for securing your everyday bank, social media or email accounts will put you in a much better position to protect your accounts – and your online reputation. Here’s how to do it.

 

Create a complex password

If a secure password is essential for your personal bank account, imagine how important it’ll be when it comes to safeguarding the reputation of your business.

There are some agreed-upon password practices that you ought to put into practice. For example, when creating a Google account, the company recommends you use a mix of letters, numbers and symbols. Also, passwords shouldn’t be duplicated, particularly with such important accounts.

And while it might seem like an annoying task, change passwords from time to time. This is especially critical if someone on your team had the password and leaves the organization.